"My campaign broke the internet — now what?" Once the dust settles and the onslaught of engagement levels out, how do you capitalize on the momentum from your viral campaign and harness its success to move beyond a brand blip into sustained brand growth? 

In this panel, Solo Brands and The Martin Agency will dissect their campaign "Snoop Goes Smokeless" from its goals to its achievements, examining the journey of lower and upper-funnel marketing and virality's role in the larger marketing tactic landscape. 

"My campaign broke the internet — now what?" Once the dust settles and the onslaught of engagement levels out, how do you capitalize on the momentum from your viral campaign and harness its success to move beyond a brand blip into sustained brand growth? 

In this panel, Solo Brands and The Martin Agency will dissect their campaign "Snoop Goes Smokeless" from its goals to its achievements, examining the journey of lower and upper-funnel marketing and virality's role in the larger marketing tactic landscape.